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NCAA strives to allow student athletes to make money through endorsements and promotions Hoopfeed.com

the6man May 17

Published on April 29, 2020


NCAA ’s leadership has taken unprecedented measures to enable student athletes to receive compensation for their names, images and portraits. The following is the full version of the organization:

The Council at this week’s meeting supported the rule changes to allow student athletes to obtain compensation approved by third parties related to or separate from athletics. It also supports compensation for opportunities for other student athletes, such as social media, the businesses they have already carried out, and personal appearances in the guidelines that the board initially outlined in October.

Although student athletes are allowed to identify themselves through sports and schools, the use of conference and school logos, trademarks or other methods of participation is not allowed. The Board emphasized that universities or colleges should never pay for student athletes ’name, image and portrait activities.

The board of directors instructs all three departments to consider changes to the appropriate rules based on the recommendations of their federal and state legislative working groups.

Michael V. Drake, Chairman and President of the Board of Directors, said: “In the process of striving to strengthen support for college athletes, the NCAA has relied on a lot of feedback and participation from our members, including many student athletes from three departments Ohio State University. “Allowing promotions and third-party recognition is an unknown field. “

The board ’s recommendations will now be moved to the rulemaking bodies of the three NCAA departments for further consideration. It is expected that these departments will adopt the new rules of name, image and portrait before January, which will take effect in the 2021-22 school year.

The board of directors requires the use of guardrails in any future name, image and portrait activities. These activities will not include name, image, and portrait activities that will be considered paid for the game; no school or conference participation; no name, image, and portrait are used to recruit schools or boosters; and the supervision of agents and consultants.

The actions of the Council are the latest measures taken by the Association to support college athletes and update their regulations regarding names, images and portraits. In October, the board of directors established guidelines to ensure that all changes support the university movement as part of higher education. Any changes adopted by the department must comply with the following principles and guidelines:

  • Ensure that student athletes and non-athlete students are treated similarly, unless there are compelling reasons to differentiate.
  • Maintain educational priorities and university experience to provide opportunities for the success of student athletes.
  • Ensure rules are transparent, targeted and enforceable, and promote fair and balanced competition.
  • Clarify the difference between university and professional opportunities.
  • Please be clear that compensation for athlete performance or participation is not allowed.
  • Reiterate that student athletes are students first, not university employees.
  • Strengthen the principles of diversity, inclusiveness and gender equality.
  • Protect the recruitment environment and prohibit choices, incentives to stay or transfer to specific institutions.

The board relies on Comprehensive report Recommendations from federal and state legislative working groups.

Gene Smith, senior vice president of Ohio State University and director of track and field and co-chair of the working group, said: “NCAA continues to work on the modernization of names, images and portraits. We plan to proceed according to the original schedule by January 2021. These important changes. “Chair. “The board’s decision today provides further guidance for each department to create and adopt appropriate rule changes.”

The Working Group recognized in its report that the rules required to complete the changes may vary from department to department and emphasized the need for appropriate regulations in the future.

Val Ackerman, Commissioner of the Greater Eastern Region and co-chair of the working group, said: “As we grow, the association will continue to identify guardrails to further support student athletes in university sports and higher education.” “In addition, we have noted COVID-19 The impact of the pandemic on higher education, university sports, and students. We hope that the modern name, image, and portrait rules will further help university athletes during this unprecedented period and beyond. “

The board of directors also discussed the potential challenges posed by the modernization of rules caused by external legal and legislative factors, which can seriously compromise the ability of the NCAA to take meaningful action. As a result, it will prompt Congress to take steps that include the following steps:

  • Ensure federal preemptive rights to state names, images and similar laws.
  • Establish a “safe haven” for the association to protect it from lawsuits brought by the name, image and portrait rules.
  • Guarantee the unemployment of student athletes.
  • Maintain the distinction between college athletes and professional athletes.
  • Adhere to NCAA values, including diversity, inclusiveness and gender equality.

The Presidential Subcommittee on Federal Action provided recommendations for federal participation. This group is part of the Federal and State Legislative Working Group to provide advice on the potential assistance the NCAA should seek from Congress.

Drake said: “The evolving legal and legislative landscape around these issues will not only undermine the university movement as part of higher education, but will also greatly limit the NCAA’s ability to meet the needs of forward-looking university athletes.” “We must continue Engage with Congress to ensure that appropriate legal and legislative frameworks are established to modernize our rules around names, images and portraits. Our purpose in doing this is to emphasize the association ’s mission to monitor and protect university sports and university athletes nationwide. “

NCAA question and answer about name, image and portrait

What are the latest developments in the names, images and similar rules of student athletes?

The NCAA Council took another important step forward at the meeting on April 28, 2020, outlining specific categories in which student athletes can be compensated by their name, image and portraits in certain categories .

What specific elements did the Council approve at the April 28, 2020 meeting?

The board of directors approved the field of modernizing the names, images and portrait rules of student athletes. Upon approval by NCAA members, these rules will allow:

  • In the absence of school or conference participation, compensation for sports-related third-party recognition.
  • Compensation for opportunities for other student athletes, such as social media, new business and personal appearances, without the participation of institutions or the use of trademarks / logos.

The board of directors emphasized that the school should never pay for students ’name, image and portrait activities.

What about the name, image and portrait of the future student athletes?

The board of directors requires the use of guardrails in any future name, image and portrait activities. These activities will not include activities that pay for games or without any school or conference participation; do not use names, images and portraits to recruit schools or boosters; and the supervision of agents and consultants.

What happens next?

By August 2020, each department of the NCAA should have preliminary legislative recommendations to allow for NIL activities that are now approved through waivers or rule interpretations, and are related to businesses or other opportunities not related to athletics. By October 2020, each department should draft a final law to update the NIL rules. The legislation should be approved before January 31, 2021, and the effective date should not be later than the beginning of the 2021-22 school year.

What is the status of the federal and state legislative working groups?

The establishment of the working group represents the breadth and diversity of NCAA members and provides feedback from the entire association. The team provided updated recommendations to the council in April. Now that its work has been completed, it will no longer be satisfied.

What does the Presidential Congressional Action Subcommittee recommend to Congress?

The Presidential Subcommittee is part of the Federal and State Legislative Working Group. Its mission is to provide advice on the potential assistance that the NCAA should seek from Congress to support rule modernization.

The Subcommittee ’s recommendations have been approved by the Council and call for the participation of Congress on the following items:

  • Prioritize various state legislative actions in terms of name, image and portrait.
  • Establish a “safe haven” for the association to protect it from lawsuits brought by the name, image and portrait rules.
  • Guarantee the unemployment of student athletes.
  • Maintain the difference between college sports and professional sports.
  • Adhere to NCAA values, including diversity, inclusiveness and gender equality.

The subcommittee also recommends supporting the NCAA rules for a wider modernization of the health of students and athletes, including academics, health and safety, and the entire campus experience.

Will the three NCAA departments develop separate methods for all student athletes, rather than an NCAA method?

Yes. The Council instructed each department to use its principles and guidelines approved in October 2019 and the recommendations approved on April 28, 2020 to create rules. There are many examples now, and each NCAA department has different rules, including in recruitment, financial assistance, and playing and practicing season. As the basic framework of the association, member schools choose the sector in which they compete and agree to abide by the rules within that sector. These three departments will be revised according to the principles in the NCAA charter and approved by the council.

Why has NCAA not solved this problem before?

NCAA members continue to work hard to improve the experience of student athletes, including paying close attention to changes in student bodies and the environment of higher education. After taking action to improve academic support, provide attendance costs, guarantee scholarships, and strengthen health and safety, NCAA members determined that exploring this issue is an important next step in supporting student athletes. The NCAA leadership also determined that members must respond to federal and state legislative recommendations, which is harmful to the country ’s unified university sports model.

How does the uniqueness of college sports recruitment environment affect this problem?

Recruitment is one of the important principles that distinguishes college student sports mode from professional sports mode. Changing the name, image and similarity rules of student athletes should support the integrity of the recruitment environment and will not have any undue influence on the student ’s choice of college location.

Why does the NCAA oppose the newly enacted California Senate Bill 206 and other potential state or federal legislation regarding the names, images and portraits of state athletes?

It is essential to supervise university sports at the national level. This ensures uniformity of rules and a level playing field for student athletes. California law and other proposed measures will eventually lead to payments and turn college athletes into employees. This directly runs counter to the mission of university sports in higher education – student athletes are first and foremost students, and they choose to engage in other students’ favorite sports while earning a degree.

The NCAA stated that California SB 206 and other state laws or recommendations may be unconstitutional. Does the NCAA challenge them in court?

We believe that the actions taken by California and other states are unconstitutional, and the actions proposed by other states also clarify the harmful effects of state laws. The laws passed are not yet in force. The NCAA is closely monitoring the approach taken by the state government and the US Congress, and is considering all possible next steps.

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