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The director of One Man and His Shoes had no objection to the no shows by Nike & Jordan

the6man May 28


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During this pandemic, it was quite difficult to live a life without sports – although football started again in certain parts of the world – but Michael Jordans The last Dance has captivated the basketball world for five consecutive weeks, and will likely do so for many more years to come, as this is probably the most discussed content in the basketball media right now.

It was really sad to see how it ended, and it would be safe to accept this even more for Bulls fans, considering that they had to relive their golden era that was coming to an end. But behind it is a new documentary with the release of VICE TV A man and his shoes after the climax of the world-famous MJ documentaries. This newer documentary could even be called an extension of the fifth episode of The last Dance in which the mega confirmation came to the fore.

The film is directed by the British filmmaker Yemi Bamiro, who insists The timing was purely coincidentaland focuses on the ubiquitous obsession that has occurred since Nike released the Air Jordan 1 in 1985.

A man and his shoes contains interviews with former NBA commissioner David Stern and former Jordanian agent David Falk, who debuted on Monday evening. While it mainly focuses on the Air Jordan’s unreal popularity, it’s also about the ugly side, referring to the history of violence associated with the Jordan brand. It also gave voice to Dazie Williams, a mother whose son was brutally murdered in 2012 because of Jordan sneakers.

Nike and Jordan did not respond when Bamiro asked about the documentary and their reasons are unknown. However, Peter Moore, one of the original Air Jordan 1 designers, and Jim Riswold, a former Nike marketing manager who created the Jordan ads with Spike Lee, speak extensively.

Bamiro spoke to Talkbasket.net last week and admitted that he would have liked both Nike and Jordan to be involved.

“My introduction to this film was to tell the story of the sneakers, and of course I would have liked people who worked in the company to be involved,” he said. “We have a lot of people in the film and we contacted a couple of times and just didn’t hear about it.” I’m sure you know the film and what the end and what you think of it, I’m not sure. “

“I wanted to tell the Air Jordan sneaker phenomenon,” he continued, “I didn’t want to share or skip the story. The violence that surrounded the sneaker is an unfortunate part of its story, so I found it important that we’ll talk about it. As journalists and filmmakers, we just do our job and just tell the story. I feel like I always wanted to make the film really balanced and show everything in all its glory and in its full context. I have the feeling I have no idea that we did it somehow and what they think of it and why they didn’t want to be there.

“I think, if A man and his shoes does one thing, it somehow shows how celebrated and how revered the sneaker is. Unfortunately, people take it to the next level and we had instances like in the movie. I think if we look at why that happened, who is responsible, or why a company is to blame, I think it’s a different film. I think it’s going to be a bigger conversation. You speak of American politics and business, and we have not set out to do that. We just wanted to tell the story of the sneaker and unfortunately the violence is a small part of its history. “

Despite the lack of input from Nike or Jordan, Bamiro says he is completely satisfied with the finished product.

“Yes, I’m definitely at peace with the film,” he said. “I think we spent a long time looking at the end and how we explore this huge canvas of sneaker violence, race, capitalism and consumer habits in the United States. But ultimately I think the film feels balanced. It feels like a blow-by-blow report on the sneaker and I wouldn’t change anything.

“I didn’t want it to be a fanboy film or a quote-on-quote sneakerhead. I wanted it to be accessible to people interested in pop culture, people interested in sports, people who who are interested in the structure of American culture in the 80s and 90s because that’s all that interests me I would not change anything and I am completely satisfied with what we have and I hope people like it. ”

Of course, we had to find out if Bamiro was a fan of the Air Jordans himself, and it turns out he’s quite big on Js, even though he claims to have tamed his obsession over the years.

“I think I used to be a bigger fan than I am now,” he said. “I used to have a real problem, nothing like the collectors in the film, but I needed to have everything. But then I think it’s important to be practical since I don’t know where I’m going to keep this stuff. I can’t carry all this stuff, so I definitely slowed down. But I think the point of entry is always the phenomenon of the sneaker and why it is so revered, why people are so passionate and I definitely think that some of it has affected me over the years. “

You could watch A man and his shoes on VICETV.com and the VICE TV app.



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